A Study of Gender Differences in Color Preference in Children

The purpose of this study was to explore Gender Differences in Color Preference among 4 to 10-years old children of Isfahan. For this purpose, using cluster sampling. 240 children were selected randomly from nursery and elementary schools of two educational regions of Isfahan. Data were collected with color-cards, including yellow, pink, orange, red, blue, green, purple, brown, gray, white and black colors. Multivariate analysis of variance revealed that the effect of gender in 7 colors (pink, blue, green, purple, brown, gray and black) were significant (P=0.0001, P=0.003 , P=0.002 , P=0.009, P= 0.01, P=0.004, and P=0.004 respectively). The most preferred color in boys was red, and pink was the most preferred color in girls. Black was the least preferred color for both groups. Color preference order for boys were: red, blue, yellow, orange, green, purple, pink, white, gray, brown and black, and for girls were pink, red, orange, yellow, purple, blue, green, white, gray, brown and black. In general it can be concluded that blue, yellow, red, orange, pink, green and purple were the most preferred colors and black, gray, brown and white were the least preferred in both groups. The results were discussed on the basis of research compliance and related theories.